About Us
INFAMOUS BRAND® 1961 is where industrial chic meets audacious streetwear, infused with the essence of high-end luxury. Its roots delve into the fabric of fashion history, and turned a corner with a game-changing import of raw denim from Japan. This moment didn't just mark the birth of the vision for INFAMOUS; it signified the dawn of a daring redefinition of men’s denim. Greatness from Small Beginnings.
Our ethos is woven from the thread of defiance: to challenge and transform the mundane landscape of contemporary denim. INFAMOUS BRAND, a name that playfully nods to notoriety, is in fact a testament to a legacy that’s worth every thread of its unique narrative. With an unwavering commitment to quality and innovation, our creations are more than mere clothing—they are the embodiment of a legacy in style, an enduring emblem of how being 'infamous' can redefine excellence.
SIC PARVIS MAGNA